Who our Sales Training Helps

Improving the skills of your professional sellers is a shared responsibility. We understand your challenges - and we have the expertise to deliver the outcomes you’re looking for.

C-Level: Senior Sales Leader

As a senior sales leader, the success of your organisation depends on your ability to anticipate the future and make the necessary adjustments to stay ahead of the curve. It is also the responsibility of those in the C-suite to make the difficult decisions that produce positive business outcomes that are desirable – but not inevitable. These are the decisions that lead to an increase in revenues or profits that wouldn't have been achieved by market forces alone. More info here.

Sales Leaders

Pressure for sales leaders to produce more revenue and higher margins grows exponentially each day. At Huthwaite, we often hear, "If only we could replicate our best sellers... If we could find more of those sellers, we'd be unstoppable." While we also hear many sales leaders agree their teams need help in certain skills, we appreciate the need to limit the amount of time your sales team is out of the field – the calendar isn't getting any longer. More info here.

Employee Sales Training - Human Resources & Organisational Development

Among other things, you are tasked with providing your employees with top notch opportunities for professional growth. Increasingly, you are also held accountable for measuring employee sales training results of those initiatives. If you haven't been asked yet, someone will soon ask you about the value of the training that the staff goes through. More info here.

Sales Trainers

Organisations that have learned how to leverage their training departments as a strategic link to their sales success have found a vital partner. In the absence of that partnership, however, it's often left up to the sales trainers to make independent decisions how to educate the sales force on new products and increase their sales skills. More info here.

Sales Techniques: Banking & Financial Services

Do you find it increasingly difficult to differentiate your offerings from those of the competition? Do your sales techniques tend to rely on describing your company and its offerings to attract customers? Are you less than satisfied with your cross-selling efforts? More info here.

Insurance

If you work for a carrier, are you frustrated that your annual meeting with the broker or agent seems to be an exercise in futility? Are you frustrated that the broker community you rely on uses spread-sheeting as its principal means to create value for the insured? If you work for a carrier, are you frustrated that the broker or agent seldom wants you to come with them on a sales call. If the answer to any of these questions is “yes,” you are not alone! More info here.

IT Hardware & Software

In the IT market, software and hardware are pure commodities. Several powerful but generally unrecognised market forces have redefined the concept of customer value in the IT industry. The kind of value for which customers will pay a premium is no longer embodied in product, services or brand name. Great and innovative products, excellent customer service and recognisable brands are now merely prerequisites—those attributes sellers must have just to earn the right to compete. More info here.

Life Sciences

Do you rely on personal relationships with physicians to generate business and establish ongoing business? Do you struggle to engage with the new breed of economic buyers? Is your company caught in the squeeze between Medicaid and Medicare reimbursement limitations and the cost of new product development? If you answered “yes” to any of these questions, you're not the only one!. More info here.

Manufacturing & Industrial

Is your sales force struggling to maintain differentiation? Is your sales force facing increasing price pressure from the impact of global resourcing? Does your sales force struggle to establish a consultative relationship with the client independent of the products and services you sell? If so, you are not alone. More info here.

Media & Publishing

Do your sellers face a marketplace with an increasing number of options for the client? Are your clients more sophisticated and knowledgeable than ever before about the different media options available to them? Do your sales people struggle to sell something besides rate? Does your sales force struggle to move from the cost side of your customers’ P&L statement to the income and profit side of the statement? If you answered “yes” to any of these questions, you are not alone. More info here.

Professional Services

Does the business development function in your firm rely on PowerPoint presentations and resume description to gain new clients? Does your firm find an increasing amount of the business opportunities results from RFPs? Does your firm struggle to establish and maintain differentiation? Does your firm struggle to penetrate client opportunities deeper than the initial assignment? If you answered “yes” to any of these questions, you are not alone. More info here.

Transportation

Do your sellers rely entirely upon rate and discounting to make a sale? Does your sales force struggle to move beyond the transactional relationship? Does your sales force struggle to differentiate in a commoditised world? If so, you are not alone. More info here.

Retail Banking

How often do customers step into your branch or call to obtain a copy of a statement, reorder checks, make a bill payment, update personal account information or transfer funds? Probably less frequently than ever before with electronic banking being faster, cheaper and easier. More info here.

Pharmaceuticals

"No solicitation" signs, unreturned voicemails, a less than booked appointment calendar - feel like face time with physicians continues to diminish or is non-existent? If the answer is yes, consider what physicians care most about today. More info here.